
A/B Testing Framework: Build or Buy?
Six months ago Redfin needed an A/B testing framework. The big question: “Do we use a service or do we build our own?” After a
Quinn Hawkins is the head of RedfinNow, Redfin's iBuying business. Prior to his current role, Quinn led strategic partnerships, business development, mergers, and acquisitions at Redfin. Before that, he had eleven years of Product Manager experience, co-founding The Microsoft Garage, Microsoft's grassroots innovation program.

Six months ago Redfin needed an A/B testing framework. The big question: “Do we use a service or do we build our own?” After a

Six months ago Redfin needed an A/B testing framework. The big question: “Do we use a service or do we build our own?” After a